Mr. Dirk Schumann, German designer, has been a member of the Red Dot Award Jury since 2006 and has served as jury member at the Red Dot Concept Award in Singapore since 2015. Mr. Schumann has received dozens of international professional design awards, including the Red Dot Design Award/Best of the Best, iF Design Award, G-Mark, DeutscherDesigner Club Award, German Design Award, PlusX Award, and Design Plus Award. Mr. Schumann has been working since 1992 in the field of strategic design consultancy and product design in many areas of both consumer and investment goods industries. These include; home appliances, communications technology, sanitation, energy and medical equipment, and plant engineering.

Masayuki Kurokawa is an architect and thinker, and also director of Yashi Kurokawa Architectural Design Office, a member of Architectural Institute of Japan, Japan Architects Association, Japan Design Committee, Japan Decoration Design Forum and Chairman of Japan Industrial Designers Association. He also holds the position of professor at the Graduate School of Art at the University of Japan. He was born in a family of architects, graduated from Department of Architecture in Waseda University, and got the title “PhD of Art”, which is the only one in Japanese history. Some of his works are collected in NYC‘s Museum of Modern Art, the Denver Art Museum and the Metroplitan Museum of Art (New York City).

Michael Young is one of the most influential contemporary designers, British industrial design master. Michael Young\\\\\\\'s design involves industrial design, interior design, art design and other fields. His design style is elegant and simple, especially keen on the pursuit of technology. He is known as a complex minimalist in the industry. His designs, with elegant and gorgeous design aesthetics is highly praised and collected by international awards and art galleries. In pursuit of pioneering technology, Michael Young set up his own studio in Hong Kong in 2006. Until today, the studio has become one of the best-known design firms in Asia, with close ties to Chinese design.

Tapani Hyvönen graduated as an industrial designer from the present Aalto University School of Arts, Design and Architecture. In 1976, he founded the design agency “Destem Ltd.” and was co-founder of ED-Design Ltd. In 1990, he has served as the CEO and president of both agencies until 2013. He has been a visiting professor at Guangdong University of Technology in Guangzhou and Donghua University in Shanghai, China. His many award-winning designs, for which e.g. he was honored with the Industrial Designer of the Year Award of the Finnish Association of Industrial Designers TKO in 1991 and the Pro Finnish Design Award by the Design Forum Finland, are part of the collections of the Design Museum Helsinki and the Cooper-Hewitt Museum, New York. Tapani Hyvönen was an advisory board member of the Design Leadership Program at the University of Art and Design Helinki 1989-2000, and a board member of the World Design Organization (formerly Icsid) 1999-2003 and 2009-2013. He was president of the Finish Assocation of Designers Ornamo 2009- 2012 and a board member of the Finish Design Museum 2011 -2017.

Doctor, Professor, Master Tutor, Deputy Director of Specialized Committee of Information and Interaction Design of China Industrial Design Association (IIDC). He is the Vice Chairman of the Design Education Branch of China Industrial Design Association, Vice Chairman of the Teaching Guidance Committee of Industrial Design Major of Colleges and Universities of the Ministry of Education, the top ten educators of Industrial Design Major in China, the Chairman of the Teaching Guidance Committee of Industrial Design Major of Guangdong Province, the member of the Expert Evaluation Committee of the National Art Fund of the Ministry of Culture, and the member of the "Thousand Talents Program" of Expert Evaluation Committee of the Ministry of Culture, Executive Member of Guangdong Industrial Design Association, Executive Deputy Director of Guangdong Key Laboratory of Industrial Design Creativity and Application Research. The major research areas are industrial design engineering, system design and design management. Since November 1992, he has undertaken more than ten enterprises and institutions entrusted design research projects and government sponsored design research projects. And he has designed for dozens of various companies for many times. And he has obtained more than 20 patents. The design practice areas include: product appearance, internal structure design and function design of original products, system design, display design and design management consulting.

Zhang Qi is an Executive Committee Member of World Green Design Organization. Adhering to the tenet of "discovering design talents and setting up innovation models", he initiated to set up of "DDF Award". In order to promote green design,World Green Design Organization was established jointly with relevant domestic and foreign institutions in 2013 to promote global sustainable development by means of "green design", advocating green production, green consumption and green life.

As member of the 13th Science Popularization Committee of ASC, managing director of the Building Reconstruction and Urban Renewal Professional Committee of ASC, and director of the Urban Design Branch of the Architectural Society of China, he has won the Henry Adams/AIA Scholastic Gold Medal.

Engineering professor and doctor, director of Industrial Design Branch of Chinese Mechanical Engineering Society, director of Hebei Province Design Innovation and Industrial Development Research Center, he presided over and participated in more than 20 national and provincial government sponsored research, has published more than 30 academic papers, some in CSSCI source journals.

Bao Shidu is the academic leader in environmental art and design of key disciplines in Shanghai, president of Urban Furniture Branch of China Standardization Association. He founded the environmental art system design theory and the Chinese urban furniture theory system, presided over the formulation of Chinese urban furniture group standards.

Member of Alliance Graphique Internationale(AGI). His designs had been collected by institutions such as the British V&A Museum and the Hamburg Design Museum in Germany. He had served as a judge for the National Exhibition of Fine Art, China, GDC Graphic Design in China, Taiwan Golden Pin Design Award, Macao Design Award and China International Poster Biennial.

Well known for his focusing on design strategy and management since 90’s, he is not only internationally active as jury on design award such as Reddot, Gmark, RedStar and DIA, also as international advisor for IIT, Institute of Design, Aalto University and Hong Kong PolyU. His research involved on design value driven innovation, design strategy, life-centric innovation.

He is presiding chairman of China Red Star Design Award Committee, director of Beijing Industrial Design Center, juror of Good Design Selection, and industrial design development consultant of the Academy of arts&design,Tsinghua University.

Guest professor of Shenzhen University, one of the Top Ten Outstanding Youth of Chinese Design Industry, he has been deeply explored in the fields of branding, design, architecture, space and art for 30 years, and is committed to promoting the development of local values and the practice of creative industries with contemporary cogitation.

As a design historian, he was the planner of the 1st Beijing International Design Triennial, and the 1st, 2nd, 3rd China Design Exhibition. He was in charge of building Tsinghua University Art Museum and the Folk Art Museum of China Academy of Art. Now he is the Vice-president of the Academy of arts&design, Tsinghua University.

Cathy founded CBi China Bridge in 2003. Most recently, she co-founded Successful Design, a social enterprise aiming to amplify the value of design. She is frequently invited to conferences in North America, Europe, and Asia-Pacific. Her continued dedication to challenging the limits fuels her creativity for both business and design.

Rhonda Jiang is the editor-in-chief of Package&Design Magazine which is one of the most influential design magazines in China with a history of 48 years. Having been working in the magazine for 18 years, she has rich experience in reporting excellent designs worldwide, is familiar with the design development in China and overseas and holds special viewpoints on the social responsibility of design.

A doctor and associate professor, Deputy Secretary General of Chinese Association of Assistive Products, Deputy Secretary General of the Rehabilitation Branch of CSBME, he has long been engaged in scientific research of rehabilitation aids and theoretical research of industrial policies.

Deputy director of the Teaching Steering Committee of design major in Colleges and universities of the Ministry of education, executive director of China Industrial Design Association. The main achievements include the first prize of Jiangsu provincial teaching achievement, the first prize of Shanghai teaching achievement, the second prize of national teaching achievement, and the speaker of national excellent course / national excellent resource sharing course / MOCC (MOOC) online learning platform of China University.

Sean Shih has many years of international and multicultural experience in enterprise management. Now he is China General Manager of Red Dot, curator of the Red Dot Design Museum the chief curator of the exhibition hosted by the China’s Ministry of Culture and Tourism.

Wang, Jianzhong is currently a professor and doctoral tutor in Tsinghua University. He is also the Vice-Chairman of Arts and Crafts Committee of China Artists Association, the Vice-Chairman of China Arts and Crafts Society, the Executive Chairman of Art Committee of China Ceramic Industry Association, National Member of China Association of Science and Technology.

Director, professor and postgraduate tutor of Industrial Design Laboratory Teaching Center of Lu Xun Academy of Fine Arts, director of Design Education Branch of CIDA, Xue Wenkai is now engaged in teaching research and design practice in industrial design.

He also served as Deputy Secretary General of China Industrial Design Association, full-time vice president and Secretary General of Beijing Industrial Design Promotion Association, vice president of Beijing Arts and Crafts Association, deputy director of Beijing International Design Week Organizing Committee Office, and chairman of China Guanghua Longteng award jury.

BAEK BYUNG KOOK，director of Samsung Design China (SDC), graduated from Kookmin University.

Bertrand Derome is the Managing Director of WDO and Past-President President of the Quebec Association of Industrial Designers (ADIQ), has cumulated more than 20 years’ experience in design and innovation management and sustainable design. He is also a confirmed lecturer who eagerly advocates for design’s social, environmental and economic impacts, for the betterment of the world.

Born in 1982, he graduated from the IUAV University of Venice in Industrial Design. During his career he has been awarded with several prizes including a “Silver Award” from Samsung Young Design Award 2008. In 2011, starting from the idea – "Let’s all take part in the conception and creation of a new product" – he founded Desall.

She graduated from Industrial Design at the Polytechnic University of Turin – Italy. She used to work in Fila, Adidas and Armani, etc. Early in her career, she travelled to China for her work in design and development. HERE CREATE has developed beyond expectations, evolving into a broader platform concept for the future lifestyle and fashion industry.

Full-time professor, Guangdong university of technology, School of art and design, organizer of the Introduction to Design Workshop for BA students, editor of the university journal, has received several grants and awards including the National Vaasa Award for Design Journalism 2010 and the Finnish Cultural Foundation 2009 for writing the book Design Bubbles—Phenomena in Finnish design.

Susanne Lengyel was President of the Association of German Industrial Designer e.V. for twelve years. As a design consultant, she has worked on many internationally awarded products. Today she is the Vice President for Teaching and Learning at Hamm-Lippstadt University and a professor with the subject area "Engineering Design and Prototyping".

Tully Gehan graduated from Rochester Institute of Technology. As an Engineer he has worked at great places, such as help build the world\'s largest laser used for fusion research at the lab for laser energetics and the American engineering think tank DEKA. Also, Tully was the Co-Founder of Chaihuo Maker Space and Shenzhen\'s Chapter Leader for Hardware Massive.

Member of VDID, Germany and member of the extended jury of Braun Prize, Gert Trauernicht was invited to give exhibitions many times. His works had yielded many awards including International Sony Design Competition, DDC-award and IF Hannover. His clients includes Siemens, Germany Airbus, France/Germany and Johnson & Johnson USA.

With nearly eight years’ experience on user experience design in the area of new energy automobile, he has developed special insight on the cutting-edge technology and design in the field of transportation means. As the department director of the UE design, he has built the UE research and design system from zero to one.

senior engineer. Since 1998, I have been engaged in industrial design in CSR Zhuzhou Electric Locomotive Co., Ltd. At the same time, since 2016, he has also been the tutor of master\'s degree in art design and design of Hunan University of technology.

We have built and developed BYD\\\'s modeling design center team, explored and created the "dragon face" family design system, promoted and built a new digital design process of BYD, organized and compiled BYD design criteria, and planned and implemented the construction of BYD\\\'s global design center.

He has great influence on the smart manufacturing area. In 2018, he was selected as one of the most influential figures in Business innovation. In 2019, he was selected as one of the most excellent people of the year on the artificial intelligence.

He was awarded the honor of special allowance expert of the State Council, excellent expert of provincial management of Hebei Province, the second level candidates of "four groups", the first excellent editor of Hebei Province, the outstanding communist party member of Hebei Province, and the innovative person of national newspaper industry integration development. He has been engaged in news gathering and editing for 31 years, and more than 60 works have won national and provincial News Awards.

From 2004 to 2017, he successively worked in Sanyo Electric (China) Industrial Design Department of Japan and whirlpool (China) industrial design center of the United States. And has won the German Red Dot Design Award, German if design award, China Red Star Award, DIA design award.

He has successively won the "top ten outstanding young people in China\'s design industry" and "20 years\' design achievement person Award", including hundreds of international and domestic awards, including German red dot award, American Idea Award, German plus x award, and China excellent industrial design award. He has presided over 10 national and Sichuan scientific research projects, has more than 160 patents of various types, and enjoys the special subsidy of the State Council.

Over the past 15 years, he has won dozens of well-known design awards at home and abroad, including Germany if award, red dot award, CES Best Innovation Award, golden point award, Red Star Award, most successful design award, contemporary good design award, cotton red award, first prize of governor cup, etc.

General manager of Tonghui Electronic Technology Co., Ltd. From October 1989 to December 2012, he served as the director of the 48th Research Institute of China Electronics Technology Group Corporation. Since December 2012, he has been deputy director of the 13th Research Institute of China Electronics Technology Group Corporation.

He has more than 20 years working experience in the field of information economy, and has in-depth research on cloud computing and other new IT technologies, e-commerce, mobile Internet, big data, o2o, visualization and video systems, financial informatization, Internet finance, and information society.

With more than ten years of industrial design and design management experience, familiar with the eastern and Western design culture, advocating the importance of combining design theory with practice. BOE Alta products, which presided over the design and development, won the German "if Gold Award" and "red dot award" in 2015, and the BOE picture screen, which presided over the design and development, won the international data group (IDG) "global display product innovation and Application Award" and "IFA annual display technology innovation Gold Award" in 2017.

He is a Postgraduate Tutor of South China University, a visiting scholar at the University of huverhampton, and an expert in the evaluation of the national industrial design center of the Ministry of industry and information technology. He has presided over and undertaken one national major special project "intelligent robot design" and 12 provincial and ministerial level projects. He has presided over 100 design projects and won 6 national invention patents and more than 70 utility model and appearance patents. It has won more than 150 awards such as "German red dot design supreme Award".

He has been engaged in the research of industrial design education and man-machine engineering for many years, presided over and completed the projects of National Natural Science Foundation and national key R & D plan, and won two second prizes of provincial and ministerial level science and technology progress.

He used to be assistant to the general manager of Boyang Biotechnology Co., Ltd. and the investment director of Suzhou Longyue venture capital. He has more than 10 years of experience in entrepreneurship, enterprise management and investment in the medical industry. The investment cases include boassez, annoeuda and sinomedi.

From July 1997 to August 2016, he successively worked in the important news department of Hebei Daily, the Ministry of rural areas, the economic news collection and editing center, the editing and publishing center, and the political, scientific and educational news center. He has been the chief editor of Hebei news network since August 2016. His works have won the China News Award, Hebei News Award and the third prize of the national provincial and urban party newspaper news award.

He became a designer in the Qu Mei company since 2011,

He has successively worked as a designer in China packaging and decoration design company and Singapore pike exhibition company in Beijing Branch. From May 1995 to August 2000, he served as the director of product design department of Beijing Industrial Design Promotion Center. Since then, he has worked in the Design Institute of the Central Academy of fine arts.

7 years teaching experience in Department of industrial design, Harbin University of technology. In 1999, he joined Lenovo PC Design and worked as senior design director. He was responsible for the design of Lenovo brand PC, notebook and other commercial and consumer products. His business covers 165 countries, with a turnover of US $15 billion. In 2017, lplus design, a designer product brand, was founded.

Director and professor of industrial design innovation center of Tianjin University, Professor of Mechanical Engineering School of Tianjin University, and director of industrial design. The main research directions are mechanics and human biomechanics. He has been awarded excellent young teacher of Tianjin University and "March 8th" red flag bearer of Tianjin University. He has participated in 5 projects including the National Natural Science Foundation of China, the science and technology development plan of Tianjin Science and Technology Commission and horizontal projects, published more than 20 scientific research papers, and participated in the compilation of 4 teaching materials.

He is one of the top ten outstanding promoters of industrial design in China, vice chairman of the mass entrepreneurship and innovation alliance of China Federation of overseas Chinese, special expert of Shandong provincial governor cup industrial design competition, vice president of Heilongjiang Industrial Design Association, vice president of Heilongjiang Science and Technology Innovation Association, President of Harbin Industrial Design Association, and special tutor of practice education base of Harbin Institute of technology.

He is a well-known media person in the design industry. He has been rated as an outstanding youth by national research institutes, Guanghua Longteng award, one of the top ten outstanding young people in China\\\'s design industry, and 70 nominees of user experience design for the 70th anniversary of the founding of new China. Planning and editing a number of books, invited to participate in domestic and foreign competitions, judges and award guests, etc., has a high reputation and praise in the industry.

The founder of "design and manufacturing" magazine and general manager of Zhejiang industrial design innovation service base, has been awarded the title of "top ten industrial design innovation promoters in Zhejiang Province", and the silver medal of China design contribution award of the 13th Guanghua Longteng award. It has successfully planned and hosted Zhejiang excellent industrial design exhibition, China Intelligent Design Award tour exhibition, 2018 World Industrial Design Conference · design week, design exhibition and various "design +" docking activities.

He has many years of operation and management experience in entity enterprises and more than 10 years of equity investment management experience. Familiar with entity enterprise management and capital operation, familiar with the establishment, management and investment business of various funds. It has led the establishment of funds with a scale of nearly 3 billion yuan, including industrial funds, venture capital funds, development funds for listed companies, fixed increase funds, etc., and led the investment in projects such as Huawu shares, manor ranch, Keruite, Sinochem, shengweilun, and Xiaopai technology.

Executive vice president of Shenzhen Youth Science and Technology Talent Association and member of Shenzhen Youth Federation. 2005-2008, worked in Beijing Feijian Software Co., Ltd., participated in the development and sales of FEPG software. Since 2008, he has worked in Shenzhen Institute of advanced technology, Chinese Academy of Sciences. He was once the director of CAE laboratory and director of Engineering Center. In 2011, he also served as director of CAE research center of Guangzhou Institute of advanced science and technology.

President, CEO and Design Entrepreneur of international design Federation of Shenzhen Furniture Industry Association, focusing on the design of space and shape, including interior, furniture, product design and brand management, participating in a number of business fields related to design, and planning various exhibitions and activities.

Deputy director of Design Department of Art College of Southeast University, member of editorial board of guidelines for urban furniture in xiong\'an new district; director of cultural and creative lighting special committee of Jiangsu Provincial Lighting Appliance Association; project host of research on reconstruction of space artistic value of traditional villages under Rural Revitalization Strategy by social promotion department of Ministry of agriculture; and in 2020, he presided over and completed the construction of benign narrative Township under the background of "night tour economy" of Ministry of agriculture The last part of this paper is the conclusion of the project.

Visiting scholar of the University of Virginia in the United States, presided over more than 10 national and provincial projects, published more than 80 academic papers and published more than 10 academic works. It has won more than 10 national, provincial and ministerial scientific research and design awards such as the 13th China Book Award.

He has successively served as the editor in charge of Business Review Magazine in the 21st century, director of new media, senior reporter, and researcher of think tank of Southern finance and economics Omnimedia group. Track large domestic and foreign technology Internet companies and innovative companies, pay attention to the cross-border and intersection of art design and commerce, and be good at business analysis and in-depth reporting.

He is the Dean of the Environmental and Design School of the technological and Higher Education Institute of Hong Kong, focusing on the research of planning and design theory, technology and the interdisciplinary cooperation. He is also the honorary professor of Hong Kong University who has plenty of experience on management, academy, design and community service.

At present, he is the director of Tongji University Education Development Foundation, executive vice president of China Venture Capital Commission, vice president of Guangdong Venture Capital Association, vice president of Shenzhen Venture Capital Association, and executive vice president of returnee entrepreneurship College (Shenzhen) of European and American Students Association. Familiar with financial trust, equity investment, M & A fund, real estate fund, enterprise management, with a wide range of investment business resources.

From 2006 to 2010, he founded Nanjing Hangang culture and Art Development Co., Ltd., Nanjing Hangang Exhibition Co., Ltd. (now Nanjing Jiayuan cultural and Creative Tourism Industry Development Co., Ltd.) and Jiangsu Hangang Cultural Development Co., Ltd.

He is now a member of China Artists Association, member of the 6th Art Education Committee of the Ministry of education, member of the art design professional teaching guidance committee of Vocational Colleges of the Ministry of education, deputy director of the industrial design special committee of the national machinery vocational education and Teaching Steering Committee of the Ministry of Education, deputy director of the art and Design Professional Committee of Guangdong colleges and universities, and vice chairman of Shenzhen design and Art Alliance Deputy director of Shenzhen Watercolor Art Committee.

In the Chung Yuan Christian University, he also take charge of the Creative Design Center. He is a passionate designer who has created over 100 design items ranging from furniture, art to environmental design. Also, he is a dedicated professor, who has published over 60 theses in terms of design and related areas.

Senior advertiser, author of "from qualitative change to quantitative change", three new principles, let outdoor resources have more advantages, etc. He has won the awards of advanced individuals in the province\'s advertising industry to create spiritual civilization activities, top ten advertisers in Shaanxi Province, entrepreneurial advertisers in Xi\'an advertising industry, 30-year meritorious figures in China\'s advertising industry, and 15-year outstanding operator awards of Asian outdoor industry.

He has been responsible for the content operation of Tencent network and Tencent News client, the development of government tourism category, the expansion of media and KOL, the cooperation between central ministries and local governments, the brand building and commercialization project support of Tencent government affairs, Tencent culture and tourism, the establishment of government Penguin list and public security inspection tourism, and the "one mobile phone Tour Yunnan" project (provincial and company level intelligence) Content operation, Tencent culture and tourism content system construction, product solution packaging, etc.

Executive member of the Publisher’s Association of China and China’s Periodicals Association. He has dedicated to important projects of digital publishing and IP protection of digital publishing in China. In 2013, he won a government prize praising his personal contribution on Chinese publishing area.

From 2007 to 2015, he served for Intel, the initiator of Intel (China) maker movement, and was responsible for the formulation of intel wireless broadband technology standards. He was responsible for Intel open innovation center, and presided over a series of new technology projects such as artificial intelligence, wearable, robot, Internet of things. More than 50 international patents and IEEE documents have been published.

Responsible person of XCMG industrial design center, senior engineer, mainly responsible for the planning and research of industrial design and green manufacturing technology of XCMG products. Deputy director of future construction machinery Research Institute of Tsinghua University, master tutor of School of design and art of China University of mining and technology, leader of earth moving machinery remanufacturing standard working group of national land and land Machinery Standardization Technical Committee, director of China Construction machinery maintenance and remanufacturing branch, and expert member of Jiangsu industrial design Association.

In 1989, he entered Hebei People\\\'s broadcasting station to engage in news gathering and editing, from a front-line reporter editor to a reporter station head, a news channel deputy director, and a deputy director of a news center. In 2014, he left to start a business. Later, he served as deputy director of the network information office of xiong\\\'an new area, and joined Hebei Branch of people\\\'s network in early 2018.

Senior economist of China. She has been working on over 20 projects on the industry and information research area, one of which was verified as the “Excellent” class on the provincial level, two of which as “Good” class on the city level.

Executive vice president of Shenzhen United Research Institute and vice president of Shenzhen Huaya International Research Institute for transformation of scientific and technological achievements. He has been engaged in financial investment for more than 20 years. He has been the judge guest and speaker of many international and domestic venture capital competitions, the judge of Shenzhen "innovation list" and the judge of "science and technology innovation star" of Shenzhen, Hong Kong and Macao.

Product designer, has won the German Red Dot Design Award, German if design award, Japanese excellent design award, American Muse design award, South Korea Asian Design Award, Korea K There are more than 80 product design awards including design award, IDA design award, Taiwan Golden dot design award, Taiwan Guangbao design award, EPDA, China Red Star Design Award, China Innovation Design Award, Hong Kong Smart Business Design Award, global design award of Hong Kong Designers Association and German promotional gift award.

He is a member of Hebei art association and director of Baoding Art Association. He has been teaching in North China Electric Power University since July 2005. In 2015, he went to Tsinghua Academy of fine arts to study design research in the context of visual culture.

Director of Sichuan Industrial Design Association and executive director of Sichuan Sanjiang Pinyuan cultural and creative Co., Ltd. Since 2003, he has been engaged in teaching in Mianyang Art College of Sichuan Conservatory of music and Sichuan Institute of culture and art. We have applied for 30 trademarks and more than 700 works have been registered.

The only Chinese representative of outstanding female leaders in the steam field of the US State Department\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s International Leadership Program (IVLP) in 2019. From 2015 to 2017, she served as the Chinese core representative of the British educational and Cultural Association\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s Sino British bilateral maker cultural exchange activities. From 2016 to 2019, speaker of maker fair forum for 4 consecutive years.

With 17 years of experience in design consulting, he founded the business innovation theory of "Prospering business by design". He was invited by Tsinghua University and a number of other institutions of higher learning to teach the course of "Prospering business by design". He was employed by the Department of industry and information technology of Hunan Province as a special expert in industrial design development in Hunan Province. He has done a lot of in-depth design and business training for government officials, enterprise representatives and entrepreneurs all over the country.

In 2010, we launched brand management and founded cuckoo and pincollection. It is committed to creating products of life aesthetics and exploring traditional folk arts, and continuously promoting "local culture pushing to the international stage". Yii brand designer has participated in design exhibitions in Milan and Paris for many times, and has modernized traditional culture with design power. He has won five awards such as Germany if and red dot.

Urban and industrial design experts integrate urban strategy, industrial planning, brand building, product design, marketing, etc. with the concept of grand design, they are committed to promoting the transformation and upgrading of urban characteristic industries and creating international famous brands.

With 14 years of new media experience, he has launched 36 krypton and design mania, and is committed to helping entrepreneurs realize their dreams. At present, its design addiction has accumulated more than 2 million users. It has served many famous brands such as BMW, Dyson, DuPont, Haier and Autodesk. It is the official cooperative media of German red dot award and if award. It has close cooperation with Qingmei, Yangmei, Gome, Guangmei, Tongji, Jiangda and other design institutes.

Support Chinese enterprises to establish and improve the identification of brand, retail, product and communication, and implement brand strategy. At the same time, he is a lecturer of Shenzhen Design Institute of Marangoni, responsible for the courses of brand packaging, including fashion and luxury business management, fashion marketing, fashion brand packaging, product development principles of fashion and design industry, supply chain management, etc Experience in brand management (audit, strategy, execution).