INTRODUCTION

SAIC MAXUS MIFA CONCEPT
Brand Name:上汽大通汽车有限公司
SAIC MAXUS
Design Company Name:上汽集团商用车技术中心
SAIC Commercial Vehicle Technology Center
Nationality / Region:中国
Entry ID:2022-05-2633774
Entry Category:Concept Group
Categories:Transportation Means
Introduction
MIFA mid- and large-sized concept car MPV (hereinafter referred to as "MIFA Concept Car") of SAIC MAXUS started to co- create with end users. Designers communicated with the users of competing vehicle models and visited different regions before the project. The designers got the conclusions through the research and analysis in the aspects of space and layout requirements, exterior and interior requirements, focus points, vehicle usage, vehicle intelligence etc. Target consumers pay more attention on the comfort level, detail perception, layout space etc. The attention of intelligent selection, intelligent connection and intelligent mobility is increasing year by year.From these conclusions, the exterior is refined for the key words and inspired by the full-size MPV of the "spaceship", indicating a larger future dimension space and reflecting the simple and pure design language. Natural and smooth modeling language is adopted in the interior design that the bright and elegant lines and surfaces make users immersed in cozy vigorousness. The special-shaped screen traversing the curved surface can fully display the synchronous integration of multiple scenes in the immersive technology cockpit, and help users enjoy an embracing interactive experience. The sky blue and light cloud grey as the main tone and the champagne gold and oak grain as delicate embellishments create a relaxed and quiet atmosphere like a clean and bright world just after a rain. The interactive center of the whole car transmits the information and warmhearted feeling. Through the switch of L4 automatic driving, the driving hidden behind the scenes but the world emerges.
Recommendation of related product