Good Product Design Award
Jingyang Brick Tea

Brand Name:文泰运

Design Company Name:澜帝(天津)品牌设计
LITETE Brand Design

Nationality / Region:中国

Entry Category:Product Group Communication Design

Entry ID:2020-04-2331391

Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. In order to solve the above problems, we will introduce brand packaging for this tea. The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids. Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. We use three colors on different packaging. The reason we choose these colors because they are traditional Chinese colors.