Hong Kong Design Centre
Design Company Name：Ztory Inc
Nationality / Region：中国香港
Entry Category：Product Group Communication Design
Design Spectrum is a new initiative by Hong Kong Design Centre (HKDC) and sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region (HKSAR Government). It aims to nurture local creative capital and to cultivate a flourishing design and design thinking culture within the community. With the vision to generate demand for innovation and creativity and to expand the local market for creative industries by fostering new business opportunities, Design Spectrum is an ideal place to experience and learn to appreciate good design, exchange ideas and find new inspiration. It is also a good place for local residents in the neighbourhood to gather and enjoy a unique creative ambience. Different thematic design exhibitions are curated and held regularly at Design Spectrum to showcase good designs from Hong Kong, other cities in the Greater Bay Area, ASEAN cities and other international partners. By displaying the creativity of designers and creative talent to the public and visitors, Design Spectrum enhances the overall creative atmosphere in the community and reinforces Hong Kong’s position as Asia’s creative capital. we will find that various lamps or bulbs will emit a variety of different light colors in our daily life, . These different light colors are composed of different spectrums. The concept of programme ID is designed and presented in different color blocks, which represent designers from different regions can compose the design light together.