"Cow" twisting QianKun

"Cow" twisting QianKun
Brand Name:深圳市一般设计有限公司
Design Company Name:深圳市一般设计有限公司
Nationality / Region:China
Entry ID:2021-04-0178035
Entry Category:Product_Group
Categories:Communication Design
Introduction
During Chinese New Year, we exchange red pockets with relatives and friends as giving best wishes to each other in our tradition. Every year, PIY will send users a red pocket made by designers to give their best wishes. The global outbreak of the pandemic in 2020 is a tough time for people all over the World. Therefore, PIY made a twistable device out of its product, filled it with rainbow-colored paint, and created a huge turn pattern on random tiles all over the red pockets. This performance art, along with the spread of videos and posters, aims to encourage oneself. The people around them reverse their fortunes in the New Year (the Chinese Zodiac "Year of the Ox," the Chinese word for "ox" is similar to the Chinese word for "twist"), build up strength through the rainbow, and brave the wind against difficulties. The PIY brand's growth is also like the movement of these rainbow paints, leaving a mark on every step, hoping to adhere to the brand concept on the design road, not forget the original intention.
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