Pop-Up is a light, portable and upholstered booster that pops open to become a sturdy, comfy seat when you need it – and folds completely flat when you don’t. Simply slip one in your bag, store it in a drawer at your parents’ place, or if you are a restaurant, keep a few under the counter. CONCEPT In the early days, there were no booster seats and we used to sit on the Yellow Pages. Seeing my kids play with Pop-Up books, I wondered: instead of sitting on the book, can we not have a little sofa pop out of the book? SMALL BUT MIGHTY Inspired by the Asian art of paper folding, the incredibly strong origami structure withstands 20,000 impacts of 75kg to meet even the toughest safety adult furniture standards (EN1728:2012 clause 6.17). With its 0.95kg it’s featherlight and fits almost all chair designs. To open the Pop-Up booster pull the red ring and it locks instantly into the sturdy three-dimensional structure. To close simply unlock and fold it back. It’s almost magic. OLIVE OIL OR TOMATO SAUCE ON THE MENU? A quick wipe and Pop-Up is good as new, thanks to a stain, abrasion and odour-proof finish new to baby products. It’s REACH and CPSIA compliant to guarantee it’s free from any harmful substances. A simple, effective seat cover protects the chair from messy eaters and dirty shoes. The harness is also removable, so you can throw it in the wash. HOSPITALITY BUSINESS What works at home doesn’t work for restaurants or hotels. Hard-to-maintain bulky highchairs and cheap plastic boosters deliver a downgrading experience, obstruct staff and clash with the interior. Pop-Up takes up no more space than a menu when folded and the second it's needed, it pops open to delight the guests. The staff can focus on pampering all guests – even the littlest ones. At last, the plastic clutter in the corner can make way for that extra table. POP-UP’S MISSION As kids we promised ourselves we’d never turn boring, we’d stay the sparky sources of fun all kids want and deserve. But small babies come with so much bulky stuff that something as simple as leaving the house becomes a logistical nightmare, taking the fun out of going out. Pop-Up was created for all parents to leave the house light as a feather, with a sofa in your bag!