Beijing BJ40 is a compact off-road vehicle product line with a long history. With its rugged and classic styling and excellent off-road performance, BJ40 has become a legendary product in the Chinese market, especially in the off-road vehicle market. The new BJ40 is the first generation of this product line, creating a new off-road vehicle with a more contemporary sense for Chinese consumers.The Beijing BJ40 features a confident, stiff and stable body posture, a simple overall shape, and a curved surface rich in temperature and emotion, which not only maintains the hardcore connotation of off-road, but also brings it closer to users. The new family design features with a more technological sense, together with unique design elements, greatly increase the recognition of the whole vehicle. Exposed hinges, frameless doors, detachable bumpers and wheel arches all provide convenience for off-road users' specific use and transformation.The Beijing BJ40 features a sturdy body structure with an embedded roll cage design, providing a safe and protective atmosphere for drivers and passengers, allowing them to drive off-road without worries and navigate a variety of dangerous terrains.