Xtep. Recycling Fashion Show
Brand Name:XTEP
Design Company Name:zhen chong sui
Nationality / Region:China
Entry ID:2025-06-5105420
Entry Category:Product_Group
Categories:Future Scenario
Introduction
After experiencing a period of rapid expansion, Xtep was accompanied by a large amount of inventory fabric, accounting for 15% of the brand's total fabric usage. Based on the concept of environmental protection, our team has come up with the latest solution. Through innovative design and an upcycling strategy, we aim to awaken the dormant inventory fabric This not only reduces the impact of energy consumption and waste on fashion weeks but also lessens the energy consumption and waste caused by the development of fashion weeks each year, and can continue to influence the visual narrative of fashion events through fashion weeks.The designer interprets the modernist spirit of tailoring through innovation and inheritance, integrating the concept of circular sustainability. They rediscover the hidden beauty in the past inventory fabrics, allowing them to shine brightly. Guided by customer needs, they integrate creative design with the sense of movement, creating a fashion show that can meet the wearing needs of various sports scenarios. While maintaining commercialism, they also create a sense of awe. It is a value model of Xtep's forward-looking exploration and practice in sustainable business.