Focus on users and improve product experience; Dig pain points from the market, solve the pain points, constantly optimize the solution, and finally achieve the balance of experience and cost. Based on the social environment -- new ways of travel: balanced cars, scooters, Shared bikes, etc., put forward new cooling solutions. 1. Brand new experience: creatively combine bladeless fan with wearable products, derive a new generation of neck-mounted fans, enjoy the cooling of body while not worrying about hair getting involved in it. 2. Multiple usage: it can be worn outside or on the desktop. Adjust the wind direction and Angle by swinging from side to side; When used on the table, it can be blown sideways (lying down) or directly forward (standing up). 3. Combine with graffiti culture and national tide culture: adopt water transfer printing technology to change the monotonous appearance of products, improve the added value of products and promote the cultural output.